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Hotel Management Sales & Marketing

Performance Measurement

  • Weekly monitoring of property performance from above property Sales and Revenue teams, through a diagnostics process and support added to assist
  • Constant analysis of sales and revenue strategies and modify when opportunities are identified
  • Rigorous monthly evaluations of individual and team performance. Consistently striving to excel on every level of sales performance

Reward and Recognition Program

  • Incentive for superior performance focusing on new business/ penetration, retention/saturation of existing business, and securing group need-date business

Field Sales Support

  • Coordination, strategy and development of marketing material and programs, trade shows, sales blitzes, presentations, etc.
  • Hire Right – stringent interview process, profile testing, background checks

Tools

  • Business plan focus on the situation, target, proposal for every segment
  • Best Demonstrated Practice Library - Successfully proven actions for each market segment
  • Above and on-property sales action plans targeted to meet and exceed budgeted goals
  • Sharepoint – internal site to house reports, sales & marketing tools & sales docs to increase on-property sales performance

Systems

  • Maintain sales automation systems: hotel SalesPro, Delphi, CI/TY platforms