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Hotel Management Marketing & Sales
From the Team...
Craig StechmanSenior Vice President of Sales & Marketing
"Everything we do is connected to top line revenue. Our priority is filling hotels rooms at the highest possible price married to an attractive value proposition. Premium returns on investment is our mantra for advertising and marketing."
Talent
- Strategically hired Brand National Account Directors as Regional Directors of Sales
Performance Measurement
- Weekly monitoring of property performance from above property Sales and Revenue teams, through a
diagnostics process and support added to assist
- Constant analysis of sales and revenue strategies and modify when opportunities are identified
Reward and Recognition Program
- Incentive for superior performance focusing on new business/ penetration, retention/saturation of existing business, and securing group need-date business
Field Sales Support
- Coordination, strategy and development of marketing material and programs, trade shows, sales blitzes, presentations, etc.
- Hire Right – stringent interview process, profile testing, background checks
Tools
- Business plan focus on the situation, target, proposal for every segment
- Above and on-property sales action plans targeted to meet and exceed budgeted goals
- Sharepoint – internal site to house reports, sales & marketing tools & sales docs to increase on-property sales performance
Systems
- Maintain sales automation systems: Delphi and Hotel Sales Pro platforms
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